Digital marketing and growth operations across education, government, tourism, and hospitality. Funnels, email at scale, redesigns, and the automation that holds it all together.
A stranger to a repeat buyer with no sales team: capture, segmented nurture, and a tag-driven purchase loop.
One topic idea becomes a full script plus four platform-ready assets, produced automatically and stored in Airtable.
Rebuilt a regional aviation site around search and clarity, serving scheduled, charter, and remote-community routes.
A compliant email overhaul and the council's first social strategy, from a non-compliant manual system to automated, branded journeys.
Segmentation and automated journeys for one of the Territory's largest destination-marketing programs, with enterprise partners.
Grew an education creator's organic audience across Instagram and Facebook, and ran efficient paid social for a podcast client.
I'm a digital marketing and growth operations specialist based in Sydney. I grow audiences and turn them into customers, and I'm at my best at the operational end, where strategy has to turn into campaigns that run.
Over the past decade I've worked across enterprise, government, and small business: crisis communications on a Microsoft support program, tourism marketing with the Northern Territory Government, community campaigns for the City of Darwin, brand and website work at a regional airline, and my own consulting clients. Most recently I've run end-to-end growth for an education brand. When a campaign needs visuals, I can also shoot and edit the photo and video.
I've managed email to 400,000 subscribers and built a podcast's social audience from zero. On every project I care about the same two things: what the audience wants, and whether the numbers are honest.
MBA from Charles Darwin University. I work in English and Vietnamese, and I'm open to remote and international work.
Open to select freelance projects and full-time growth roles, remote or international.