Case study · acquisition to revenue

From a cold scroll to a repeat buyer, with no sales team.

I designed and run the full funnel for Your Aussie Uncle: an end-to-end system that carries a stranger from an Instagram comment to a tiered course purchase, then keeps moving them up the ladder automatically.

ManyChat outreach CTR

Email open rate in KIT

Followers in 6 months

Tens of $000s

Course revenue driven

How the system moves people

ColderHotter · tap a stage for detail

Cold traffic

Content and ads run at the top. ManyChat fires the moment someone comments a keyword or follows the Instagram account, turning passive reach into a conversation.

At the very top of the funnel, organic content and ads generate serious reach. Over six months (January to July 2026):

1.6M

Instagram reach

7.2M

Instagram views

365.2K

Content interactions

63.8K

New Instagram follows

Instagram insights, January to July 2026 (Your Aussie Uncle). Across Instagram and Facebook, the brand added about 93,000 follows in the period.

The problem

A solo education brand needed a repeatable way to turn social attention into subscribers, and subscribers into course buyers, without a sales team and without leaking people at every handoff between social, chat, email, and checkout.

It also needed to stop doing the thing that quietly burns trust: pitching people products they have already bought.

What I built

A complete funnel that carries a cold viewer all the way to a tiered purchase, with two branches so no lead is wasted. A pre-qualifying question opens the 24-hour Meta messaging window, then ManyChat delivers a lead magnet hosted on Vercel. From there the path splits.

One capture point, two branches, one nurture

The loop that makes it compound: every purchase on WooCommerce sends a tag to KIT that excludes the buyer from being pitched the same product twice and moves them to the next tier. Post-purchase and abandoned-cart flows run on top. The system gets smarter about each person the longer they stay in it.

Results

40.46%

Outreach CTR across 12,000 to 15,000 ManyChat contacts a month

43.90%

Email open rate, at 6.98% CTR, across 34,261 emails in the last 90 days (KIT)

128K

Followers in 6 months across Instagram, Facebook, TikTok, YouTube

$000s

Tens of thousands in course revenue driven through the funnel

Kit email performance, last 90 days: 34,261 emails sent, 43.90% opened, 6.98% clicked

Kit email performance, last 90 days: 34,261 sent, 43.90% opened, 6.98% clicked.

Stripe revenue overview showing A$9,662 gross volume and A$9,139.57 net volume over one month

One month in Stripe (16 March – 16 April 2026): A$9,662 gross volume, A$9,139.57 net.

Stack

ManyChat Vercel KIT WooCommerce Stripe Meta ads Instagram