Ellie Do · growth & marketing ops
Case study · social growth

From a standing start to 2.4M reach.

I build and grow social audiences for EllieDo's clients. Two of them here: Thay Giao James, an education creator whose organic reach I grew past 2.4 million from a standing start, and Next Gen North, a podcast I amplified with efficient paid social.

2.4M
Reach in 18 months
79.2K
Followers gained
264.6K
Content interactions
01

The brief

Clients come to EllieDo to turn a standing start into a real audience. The work here spans two of them: one grown purely organically across Facebook and Instagram, the other accelerated with paid social.

02

Eighteen months of growth

Client: Thay Giao James, an education creator, grown organically on Facebook and Instagram from a zero baseline.

2.4M
Reach
264.6K
Content interactions
79.2K
Follows
158.4K
Profile visits
23.4K
Link clicks
Facebook insights for Thay Giao James, March 2023 to September 2024: 2.4M reach, 264.6K interactions, 79.2K follows

Facebook, March 2023 – September 2024. Every metric grew from a zero baseline.

03

Still accelerating

Same client, most recent 90 days: the audience did not just get big, it kept speeding up. Growth rates climbed across both platforms versus the prior period.

Instagram · last 90 days

Views95.7K+186%
Reach38.2K+77%
Content interactions965+201%
Link clicks1.4K+482%
Follows558+994%

Facebook · last 90 days

Views71.9K
Reach20.1K+3%
Content interactions365+209%
Link clicks674+877%
Follows99+371%
Instagram 90-day insights for Thay Giao James with strong growth across all metrics
Facebook 90-day insights for Thay Giao James with strong growth across all metrics

Instagram (left) and Facebook (right) for Thay Giao James, last 90 days versus the prior period.

05

Result

2.4M
Organic reach built from a standing start for Thay Giao James: 2.4M reach, 79.2K followers, and 264.6K interactions, still accelerating (Instagram follows up 994% in the last 90 days). For Next Gen North, a Meta campaign delivered clicks at $0.18 each.
06

What I did

Organic social strategy Content strategy Instagram & Facebook Short-form video Paid social (Meta) Creative A/B testing Analytics & reporting